JancynCo, birthed during the Digital Marketing Era in 2010, was created with YOU in mind. We take our cues from the uniqueness of our clientele and, in turn, use it as a launch pad to develop innovative strategies that echo a client’s singular voice and needs in the non-profit, for-profit, and corporate sectors. We do this with incredible accuracy and speed by prioritizing our client’s engagement, strategic acquisition, and long-term consumer retention. Producing business solutions and increasing brand advocacy with B2B/B2C partnerships is what we do, but how we do it centers all on—you guessed it—YOU.
The Formula
A. P. S.
Our team is able to optimize on proven strategies utilizing an agile formula called APS & EAR.
Accuracy. Speed. Precision.
A.P.S. focuses on how we work so that we can track and manage closely movements through workflow processes efficiently
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Accuracy
It’s not a matter of getting close to the intended target but developing a robust strategy and sound preparation to hit the target the first time.
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Precision
Every project is built with longevity in mind and that comes with keen recision hitting your target every time consistently.
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Speed
A key component in early adaptation is efficiency that is tested through a standard of stewardship over time and resources
e.A.R.
Engagement. Acquisition. Retention.
There is no coincidence that our second formula, which focuses on what we do, spells E.A.R. We listen first to our primaries, their audiences and the data collected throughout the lifespan of each project.
There is no coincidence that our second formula, which focuses on what we do, spells E.A.R. We listen first to our primaries, their audiences and the data collected throughout the lifespan of each project.
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Engagement
Traditionally, organizations cast wide nets of what they think their audiences want or need. Engagement has drastically changed as consumers are looking for more personalized experiences that include them in the process from conception to completion and beyond. It’s not about the sale… it’s about the relationship.
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Acquisition
One size strategy does not fit all and with the evolution of artificial intelligence, pin-pointing your target and positioning the appropriate tools necessary for conversion has now become a science.
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Retention
The buck does not stop at the sale but, the true value is measured through brand advocacy. A consumer will buy your product or service, but an advocate will share that experience and more.
Services
JancynCo offers a wide array of services to fit your needs. Whether in any of the facets below or other areas, our collective 60+ years of experience has equipped us with everything necessary to provide you with individually tailored strategies that return excellent results.
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Digital marketing
Capitalizing on the ever-changing technological advancements of the 21st century by creating marketing campaigns that extend past social media, venture into the digital atmosphere, and are centered on reaching your ideal audience in increasingly impactful and tangible ways.
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Experiential marketing
If you’re looking for new and innovative ways for your company or organization to connect with your audience, then experiential marketing is the way to go. It allows you to customize your brand identity by implementing strategic and creative experiences for consumers to take part in and experience firsthand.
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Strategy / Consulting
Developing a customized marketing strategy that is centered around accomplishing your specific goals for your business can help aid in growing your audience, improving your ROI, and helping you see next level success. Our diverse forward thinking team members focus on your most critical issues and opportunities: strategy, marketing, logistics, technology, digital, advanced analytics, and sustainability.
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BRAND AUDIT
Utilizing your internal and external goals along with data analysis, we can provide comprehensive reports and assessments for your brand. Armed with the information to best position your organization within the specified market, your reach, attrition and engagement rate is sure to increase.
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Design & Development
We build visually captivating designs that both engage and reflect the core essence of your company/brand with an experience second to none. Technology and innovation are crafted into our DNA and with a focus geared toward user-centric design, we are able to produce strategically customizable UX/UI for websites, platforms and everything in between.